On one hand, Kayne is way too cool to do #sponcon. Yes, he works with Adidas, but he has his whole own line. What we love about Kanye is that he’s incredibly authentic and can’t help saying exactly what’s in his heart, even if it gets him in trouble. That authenticity doesn’t jibe with doing #sponsored tweets. Can you imagine Kanye trying to say “Thanks, Fab Fit Fun box!” or whatever? No!
On the other hand, he is married to the Queen of Spon, Kim Kardashian. He has proximity to the High Priestess of Brand Endorsement Deals, Kris Jenner. Perhaps she has worn off on him?
Elon Musk clearly liked Kayne’s endorsement because he RT’d two of the tweets himself. Suspicious!
Tesla confirmed to BuzzFeed News that it did not give Kanye any free or discounted car, nor did it pay him to tweet. Tesla also pointed to this recent tweet from Elon Musk saying that Tesla doesn’t do celeb ads:
Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.
Contact Katie Notopoulos at [email protected].
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